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Meet Your Export Marketing Partner in Sweden
We believe the buzz around your wines shouldn’t stop when they arrive on another market.
The Wine Hub Team
Your team on the ground
Hi! We’re Marika, Barbara & Alice, and we’ll help you reach your audience in Sweden.
Our services
How we can help
At the beginning of our working relationship, we’ll assess your needs and create a bespoke marketing and communications strategy with matching activities that fit your individual budget.
Activities include events such as masterclasses and tastings of all sizes, both B2B and B2C. We’re really good at media and influencer collaborations, too, maximizing visibility for your wines.
Do you want to get your wines in front of Sweden’s top journalists? We organize press trips and press events for you. Or is it content creation and content marketing tools you need? That’s also something we can organize for you.
Marketing & Communications Strategy
Masterclasses
for the trade
Tastings of all sizes, both B2B and B2C
Press Trips &
Press Events
Media & Influencer Collaborations
Content Creation and
Content Marketing
Social Media Management
Understand the Swedish market
The Swedish market might seem complicated at first, due to its alcohol monopoly. But no worries, we’ll show you the way through the jungle. Here are some good-to-know facts about our market:
- In Sweden, you can reach important players with much smaller efforts compared to larger countries.
- Wine journalists have a very high standing with Swedish consumers.
- Sweden has the biggest wine club in the world with nearly 30,000 members.
Pretty impressive, right? There are many interesting opportunities for you to reach the Swedes. Contact us and we’ll spill all the beans about our market.
Location
Where to find us?
We operate throughout Sweden, from Umeå in the far North to Malmö in the South, as well as in Gothenburg and Stockholm – our four most important cities for the wine trade.
We also offer communication activities in our neighbour country, Norway.
At The Wine Hub we have a large and up to date network including all your possible target groups: importers, journalists, sommeliers, sommelier students, monopoly staff, and wine loving consumers.
We’re pretty good at social media, too, and reach 90,000 contacts every month through Meta.
Stockholm
Göteborg
Malmö
Umeå
Oslo
Previous work
Best Cases
We Hit the Streets…
…with 16 fantastic Austrian winemakers for a whirlwind roadshow through 8 of Stockholm’s top restaurants. At each stop, winemakers had just 4 minutes to present one wine in a speed tasting format. The result:
An event that was short, sharp, and seriously engaging. A fresh, fast-paced way to connect with the trade and showcase what Austrian wine is all about.
Here’s what our client said:
“The feedback we’ve received from the participating winemakers has been overwhelmingly positive – everyone seemed to really enjoy themselves and felt it was a valuable and well-curated experience.”
We brought Oregon to Oslo
—and here’s what happened.
The Oregon Wine Board wanted to make a big impact on the Norwegian trade—and they asked us to make it happen. To get their wines in front of as many people as possible (and boost ROI), we planned two seated Deep Dive sessions with Master of Wine Bree Stock, with a walk-around tasting and buffet in between.
The results:
- 45 participants at each Deep Dive
- 6 producers and 7 importers exhibiting Oregon Wines
- Over 100 sommeliers, media and importers present
The feedback?
“I especially liked the opportunity to got to two masterclasses and have the fair, mingle and buffet in between. An educational and awesome day!”
“One of the best fairs I have been to in Oslo.”
We can connect your region to your perfect audience as well. Just drop us an email at event@thewinehub.se.
The Wine Hub Team
Meet the rest of the team
Our amazing clients
Pick our brains
Do you have questions about the Swedish market or want to pick our brains? We’re just a phone call or an email away. Let’s get you closer to your Swedish target group!
Contact
Barbara Peters
+46 72 739 41 38
barbara@thewinehub.se